For Women in Gasoline Culture

In Venus Veritas is dedicated to showcasing women in gasoline culture who ride, drive, fly or boat for themselves. These women are usually driven by a strong emotional connection to their gasoline powered machines and the lifestyle it affords. To give these women a place in the wider vocabulary of this world, we've dubbed them the Petrolettes.  IVV also aims to provide useful, relevant content from many leading contributors in the scene with the aim to support the choices women make to sustain their gasoline powered lifestyle in pursuit of freedom, courage and self expression.


Heleana Genaus

Architect by training, communicator by necessity, beginner by design. Heleana has a passion for the motorcycle scene at large and its capacity to be a thriving, positive and supportive community. From her exposure both in reality and online, IVV became her brain child after searching long and hard for content that spoke to real women in a meaningful and beautiful way.

Contact Heleana at


Jo-Ann McEwan

Jo is a buxom redhead looking for adventure. She loves her motor children equally, and if you ask really nicely, she might let you take them for a spin. Easily distractible, but also easily obsessed, she is our Editor-in-Chief, resident proof-reader, and zany ideas lady. Caffeine is her fuel of choice.

Contact her at

Kel McIntosh

Kel has the face of a siren and the mouth of a drunken sailor. She enjoys dancing up a storm to Slayer and 1930s jazz, whispering sweet nothings to her CM250 ‘Bronson’ and delicately adjusting her carburettors, but can also tell you the genus of Magnoliophyta. Kel is our Associate Editor and Project Manager, and has the organisational prowess of a circus ringmaster, using it to crack the IVV team into shape with colour coded calendars and to-do lists.

Contact her at


Kristen Lassen - Lady Lassen

Kristen is an old soul. Generous and kind, she is forever pushing her own boundaries and encouraging greatness in others. When she isn’t riding bikes, she’s under them (she’s a trained motorcycle mechanic, and could teach you more than a thing or two). Kristen is IVV’s Content Editor and US correspondent, bringing tales of her adventures across the interwebs to inspire and invigorate.

Lucia Braham - Stylist

Lucia is a firecracker. She’d prefer to spend her days on top of her Harley. Interstate/continental riding adventures are her jam, but kicking ass at interior design and photography are her bread and butter. She’s a stylin’ lady, and brings with her a wealth of skill in this department, her contributions to IVV combining the best of art and production with a healthy dose of sass.

Adrian Sheather - Rising Sun Workshop

A living example of someone keen to learn and knows what it means to "just start somewhere", Adrian offers his opinions and guidance in getting into the workshop and is passionate about seeing people get involved, surprise themselves with their own abilities and share their learnings. 

Cam Elkins - Stories of Bike

The man behind Stories of Bike, Cam shares a passion for telling people's stories of their lives on the road through images. IVV and Stories of Bike collaborate on the women whose stories he shares, as well as shooting exclusives for IVV.

Erica Valenti - Throttle Doll

Between her mild obsession with scramblers, her convertible BMW "Brenda", and constant travel, Erica's lifestyle is very much influenced by gasoline. The official IVV fashion and lifestyle guide, Erica has a keen eye for fashion on the world platform, a good eye for vintage and believes women can look real good and be safe at the same time. 

Kate Disher-Quill - Photographer

Street style and portrait photographer, KDQ's photos are shaping the story of Sydney's motorcycle community through IVV and Rising Sun Workshop. Her documentary style offers a voyeuristic perspective from a place of light and love.