PHOTOS | GUS DERING
Following the success of their men's range of kevlar denim, the team behind the Tobacco Motorwear company are responding to the demands of more women wanting a road tested denim that looks and feels like our favourite pair of jeans.
What I like most about this campaign is the respect with which they're communicating to women about the product. Finally, a male-led motor wear company that treats its female community like key part of the scene. The models are always real riders but more importantly, they're letting the product speak for itself. If, like me, you agree that we need to support more companies like this, please pledge your support (and place your order) for a new pair of kevlars.
Heleana is a force of nature. The founder of In Venus Veritas and The Petrolette, and a co-founder of Rising Sun Workshop. Heleana shares her love of vintage cars, riding motorcycles, and (not-so-secretly) dreams of flying planes and piloting a riva aquariva (a la Sophia Loren) very fast through the canals of Venice. Supportive and connected, community is her lifeblood, and she is as real as they come.