Community, Petrolettes, Life + Style, Events, MotorcyclesHeleana Genausevents, builds, custom culture, custom motorcycles, meow art, bondiComment

DEUS BIKE BUILD OFF: Sydney

Community, Petrolettes, Life + Style, Events, MotorcyclesHeleana Genausevents, builds, custom culture, custom motorcycles, meow art, bondiComment
DEUS BIKE BUILD OFF: Sydney

PHOTOS | HELEANA GENAUS

Seeing people descend on Bondi Pavilion to see the love poured into the builds that were entered made the 5:30am wake up call (on a Sunday) well worth it. It was a rainy day by the beach, everyone was in good spirits, very chilled out and happy to be in good company. This year, the Sydney crew at Deus invited some emerging forces within the local moto scene including Stories of Bike, Sydney Cafe Racers who were promoting Throttle Roll, The Throttle Dolls and Rising Sun Workshop.

The female contingent was strong this year, with The Throttle Dolls representing with a stall and selling out their t-shirts. Erica entered her custom work-in-progress Honda GB400 with freshly painted "meow" art on the tank. The Judges were amongst the most knowledgable around including Mark Hawwa (Sydney Cafe Racers), Chris Hunter (Bike Exif), Matt Machine (local God of metal bending, motorcycle crafting, angry rants and personal hero of mine), Jeremy Tagand (Deus) and Matt J (MattJ_industries). Everyone was a winner for participating, as exclaimed by Dare Jennings, however the hand made in-situ gold trophy went to a Honda CT90 with copper details converted to electric power by Ryan from Suus and Joe from Stealth Electric Bikes (who drove up from Melbourne to enter).

Was great to see some Petrolettes past and present at this event... and now I'm thinking about taking on the build off next year with something controversially conservative. Stay tuned.

Heleana is a force of nature. The founder of In Venus Veritas and The Petrolette, and a co-founder of Rising Sun Workshop. Heleana shares her love of vintage cars, riding motorcycles, and (not-so-secretly) dreams of flying planes and piloting a riva aquariva (a la Sophia Loren) very fast through the canals of Venice. Supportive and connected, community is her lifeblood, and she is as real as they come.

Rides, Groups, Community, Petrolettes, Life + Style, Events, MotorcyclesHeleana Genausthe foxy fuelers, group ride, groups, the throttle dolls, rides1 Comment

THE THROTTLE DOLLS RIDE: Sydney

The weather Gods were kind to The Throttle Dolls on an April Sunday morning in Sydney, just before we got some unusually violent weather, it was perfect riding through the northern suburbs of the City through some of our prettiest coastal roads. The Dolls coordinated another big ride for all male and female riders alike and was the first time they felt confident to be able to start taking on members. 

Rides, Groups, Community, Petrolettes, Life + Style, Events, MotorcyclesHeleana Genausthe foxy fuelers, group ride, groups, the throttle dolls, rides1 Comment
THE THROTTLE DOLLS RIDE: Sydney
Community, Rides, Petrolettes, Life + Style, EventsHeleana GenausThe Victhrottle roll, custom motorcycles, custom cultureComment

THROTTLE ROLL: Sydney 2015

For the uninitiated, Throttle Roll, in its third year running, is a street style party that celebrates all things happening in custom motorcycle building from the backyard to the professional workshop. Since the first year, the crowd has grown, the bike selection has grown, the sponsorship variety has grown and the best thing? Free entry.

Community, Rides, Petrolettes, Life + Style, EventsHeleana GenausThe Victhrottle roll, custom motorcycles, custom cultureComment
THROTTLE ROLL: Sydney 2015
Community, Petrolettes, Life + Style, Events, MotorcyclesHeleana Genausdeus ex machina, deus customs, BMW motorrad, BMW, RnineT, Launch, motorretro, events, collaborationComment

THE HEINRICH MANEUVER LAUNCH: Deus Customs Sydney

A bunch of Sydney local moto-scene-stas were invited to an intimate gathering to reveal the launch of an exciting collaboration between BMW Motorrad Australia and Deus Ex Machina as the custom motorcycle house revealed their take on the German engineered R nineT.

Community, Petrolettes, Life + Style, Events, MotorcyclesHeleana Genausdeus ex machina, deus customs, BMW motorrad, BMW, RnineT, Launch, motorretro, events, collaborationComment
THE HEINRICH MANEUVER LAUNCH: Deus Customs Sydney
Petrolettes, Life + Style, Events, MotorcyclesHeleana Genaussol invictus, mercury, photography, exhibitionComment

VICTORIOUS: Sydney

Capping off a month of motorcycle events here in Sydney was VICTORIOUS, an exhibition of motorcycle inspired photographs hosted by Sol Invictus Motorcycle Co. Photographers exhibited included Cole Bennetts, Billy Zammit and (IVV contributors) Cam Elkins, Kate Disher-Quill and yours truly. The place was packed, and was really nice to see some images made for the interwebs get the attention they deserved, printed and hung on the white walls of M2 Gallery in Surry Hills.  

Petrolettes, Life + Style, Events, MotorcyclesHeleana Genaussol invictus, mercury, photography, exhibitionComment
VICTORIOUS: Sydney
Life + Style, Custom, MotorcyclesHeleana Genausrb racing, builds, custom motorcycles, Yamaha1 Comment

Custom Yamaha XJR1300 by RB Racing

When Harley Borkowski from RB Racing asked me to photograph his custom Yamaha XJR1300…  I couldn’t say no. Harley is a well-respected builder, racer and mechanic in Sydney. He is one of the few professionals I know who sits comfortably in between the custom culture scene and the hi-performance sports bike scene and his take on the XJR is performance based, aesthetically purposeful and discreet.

Life + Style, Custom, MotorcyclesHeleana Genausrb racing, builds, custom motorcycles, Yamaha1 Comment
Custom Yamaha XJR1300 by RB Racing